Experience Design ◍ Master Class

On March 5, 2025, we successfully hosted the Master Class: Experience Design at the Howard Hotel, where participants engaged in a unique blend of gaming and experience design. The event kicked off with participants receiving playing cards and chips, setting an interactive tone. After a secret-sharing introduction by Pairry, which reminded participants of the limitations of default meetings, attendees played blackjack against the bank. Winning teams had the opportunity to ask meeting design master Mike van der Vijver their questions, receiving tailored advice based on their chips.

In the second half, Pairry reflected on how the chances of success in default meetings are far less than in designed meetings. The reason is clear: with meeting design, you have more tools at your disposal. Participants then pitched their event ideas, fostering collaboration and competition. The best pitches were awarded free design consultations, enhancing the learning experience.

The event concluded with Mike providing a comprehensive overview of the Meeting Design process. This master class offered a memorable and impactful experience for all involved.