The 12 Principles of Meeting Design

  1. The Power of Meetings

    Meetings are one of humanity’s greatest tools to advance society, science, and economics while addressing shared challenges.

  2. Heart and Soul

    Meetings should balance realism with innovation, boldness with thoughtfulness, and impact with authenticity.

  3. Participants, Not Audiences

    Empower active participation with formats that engage and activate the group’s potential.

  4. Diverse Functionality

    Design for all styles—introverted and extroverted, rational and emotional, creative and analytical.

  5. Cultural Sensitivity

    Respect and embrace cultural differences to foster genuine engagement.

  6. Courageous Content

    Address sensitive topics with purpose, turning discomfort into meaningful change.

  7. Tools Without Limits

    Use the right tools and formats, choosing what works best, free from limitations.

  8. Insights from All Levels

    Value innovation from all corners, not just leadership.

  9. Immediate and Lasting Impact

    Ensure meetings yield tangible results and enduring outcomes.

  10. Human-Centered Design

    Honor participants’ full selves—bodies, histories, ambitions, and imperfections.

  11. Catalysts for Chemistry

    Spark interaction and connection between participants beyond the stage.

  12. Sustainability and Engagement

    Contribute to the UN’s Sustainable Development Goals by integrating sustainable practices.